A brand built for the shelf and the table

Nova Coffee came to us as a single-location roastery ready to expand into grocery retail. The challenge was building a mark and packaging system flexible enough for six roast profiles while still feeling like one cohesive brand on a crowded shelf.

We developed a warm, sun-inspired mark paired with a matte gold foil system that lets each roast carry its own accent color while sharing the same structure. The result is a shelf presence that reads as a family, not a collection of one-offs.