Quiet luxury, grown from botany

Luna asked for a rebrand that felt closer to an apothecary than a beauty aisle. We leaned into soft neutral tones, a slow, deliberate wordmark, and a bottle silhouette that photographs well in both harsh studio light and soft natural settings.

The identity extended naturally into a small merchandise line — tote bags and ceramic trays — giving the brand a physical presence beyond the bathroom shelf and a reason for customers to keep it visible.